About Us
Digital Arupama Private Limited
We build Arupama, a recharge, payments and rewards app for customers across India. The company is registered in Odisha and works from Bhubaneswar.
Who we are
Arupama began with a simple idea: the money people already spend on their daily needs (a mobile recharge, a DTH top-up, household essentials) should give something back. We built one integrated system where everyday spending earns rewards, and where anyone can grow that into a business by bringing others along.
Today that system is an app: recharge any prepaid mobile or DTH connection, keep a wallet funded from any UPI app, shop household products, arrange vehicle insurance, and earn a reward on every one of those payments.
Our mission
To inspire confidence and lasting trust among our customers through continuous innovation, helping them achieve greater value and meeting their needs and expectations.
Our vision
To give our customers the best available selection and real convenience with the least possible investment, and to help individuals and entrepreneurs realise their full potential.
How we work
Money deserves care. Every payment in Arupama is recorded, every wallet movement is traceable to the transaction that caused it, and anything that cannot be confirmed is held and reviewed by a person rather than quietly written off. Identity is verified with Aadhaar, and tax deducted at source is shown on every credit.
Our partners
Arupama grows through franchise partners at state, district, block and gram panchayat level: people who know their area, serve its customers and dispatch its deliveries.
Your whole month, in one wallet.
Download Arupama, verify with Aadhaar, and make your first recharge in a minute.